Curves for Women History

An American Success Story for sure.  Some wonder if Curves has reached its peak, or if it's just getting started.  With competitors nipping at its heels, Curves for Women will have to keep reinventing itself to stay ahead - but with over 10,000 centers, it's hard to make any changes in direction.

 

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Curves for Women History Section
 

The History of Curves for Women

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1992: Houston native Gary Heavin, who went bankrupt after his first fitness club endeavor, and his second wife, Diane, a marketing expert, open Curves for Women center in Harlingen, Texas.

1995: First Curves franchise opens in Paris, Texas.

1996: Curves grows to 44 locations.

1997: 247 Curves are open.

1998: Curves more than doubles its size to 537 locations.

1999: Curves opens in Canada. Curves has 860 gyms.

2000: Curves opens in Spain. New total: 1,258 locations.

2001: Curves opens in Mexico. The chain again almost doubles its size, this time to 2,221 franchises, and is named the world's largest fitness center franchise by Guinness World Records.

2002: Curves opens in the United Kingdom and Portugal. Worldwide tally: 5,000.

2003: Curves opens in Brazil, Chile, Dominican Republic, Guatemala, Ireland, Italy, New Zealand, Peru, Puerto Rico and the Virgin Islands. Guinness World Records names Curves the fastest-growing franchise in history. There are now 6,733 centers.

2004: Curves opens in Argentina, Australia, Bahamas, Bermuda, Cayman Islands, Colombia, Costa Rica, Cyprus, Ecuador, El Salvador, France, Guam, Honduras, the Netherlands and Panama. Global total: 8,500.

2005: Curves opens in Barbados, Bolivia, Germany, Greece, Iceland, Japan, Nicaragua, South Africa and Venezuela. There are 9,500 Curves worldwide, and one out of every four U.S. gyms is a Curves.

2006: Curves opens in Denmark, Hong Kong, Sweden, Norway, Jamaica and Israel. In September, Fortune ranks Curves at the No. 1 Up-and-Coming Brand. On Oct. 10, the 10,000th Curves opens in Paris, France. (Coincidence: The first Curves franchise opened in Paris, Texas.)