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Successful Franchise Gyms Depend on Member Retention - which depends on results.

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Does the equipment matter?

Weight Based Fitness Equipment from Contours ExpressAs you research franchises you'll notice that the equipment type used varies.  There is a difference in the workout provided by the main three types, hydraulic, weight-based (pin-select), tension, and free weights.
 

Most women's gyms do not use free-weights or tension systems, rather most use hydraulic fitness equipment or weight based setups.  To save money, many fitness franchises use hydraulic equipment - where there is a cylinder similar to those found on cars' shock absorber.   When working out, you are only given a positive muscle contraction (concentric), and the resistance depends on the motion of fluid through a valve.  To get more resistance, you have to work faster - sacrificing form.  Franchises using hydraulic equipment (of varying quality levels) include Curves Franchise and Ladies Workout Express.


hydraulic exercise equipmentWeight based fitness equipment (offered by Contours Express Franchise and Butterfly Life Franchise) is superior for a workout for men or women.  It is very easy to select weights using small pins and there is no dependence on speed for resistance.  You just select the weight level you want and resistance is consistent in both directions.  Fitness experts call the push motion concentric and the negative motion eccentric.  To put it simply, you must push the weights up and also prevent them from falling down, giving you an excellent workout.
 

For a given 30-minute workout, weight-based equipment (above) is vastly superior to hydraulics (right).  The adjustability of weight based equipment is usually much better since you do not have to consider the arc of they cylinder.  Hydraulic cylinders are often thought of as safer, but  well-designed weight-based equipment offers safety as well. In our franchise comparison grid, I have a column for equipment types that is updated anytime there is a change in the offerings.

 

Fitness Franchise Website Sections